What makes us unique?

We LOVE to answer this question because it was SO nerve-wracking to invest in what appears to be a super saturated market. 

  • We're more affordable than many of our competitors; being parents ourselves, we know how important is is to find quality clothes at reasonable prices. 
  • Our bamboo viscose products are some of the thickest on the market. Clothing thickness is indicated by "GSM" (grams per square meter). Most of the leading brands on the bamboo clothing market use 180-220 GSM products; that thickness comes with many complaints of sheerness or quick wear after few washes. Our clothing is made with 240+ GSM bamboo viscose, which only a handful of other companies use. We pride ourselves in providing the same softness people love bamboo for, while proving that extra durability.
  • We offer a line of TENCEL™ modal fabric prints; TENCEL™ modal is buttery soft like bamboo viscose, but naturally has that extra durability. It is also more eco-conscious than bamboo, which you can keep reading about below.
  • Our Musical Modal collection is uniquely ours—hand-drawn accurate musical notation from real children's songs paired with thoughtful designs. Not only are they beautiful designs, but any musician will tell you how frustrating it is to see "gibberish" music printed on a product; These pieces make both babies and musicians happy.
  • We celebrate Alaska's stunning landscapes through our kid-approved designs
  • Our Alaska-inspired collection honors the landscapes and wildlife that make this place home—designs that reflect the beauty our daughters see every day.
  • We intentionally don't feature children's faces in our photos, because we believe kids deserve privacy online. Our products speak for themselves without compromising anyone's identity.
  • We offer free local delivery throughout Anchorage and Eagle River—because in Alaska, free shipping is practically unheard of, and we want to support our neighbors.
  • Every design is mom-drawn—no AI, no shortcuts. Just authentic creativity from our family to yours.
  • We currently have in the design process children's puzzles and beautiful custom photography puzzle boxes for adults -- kids clothes are just the beginning of what we're building.